About

After decades working in advancement, fundraising, leadership, and communications, I became interested in a deeper question:

Why do stories work?

Not as a marketing tactic — I’d seen plenty of that — but as something closer to the center of how human beings make sense of their lives. The more I looked, the more it seemed that storytelling isn’t a communication skill we layer on top of experience. It’s the way experience becomes meaning in the first place.

This project is an attempt to answer that question in the open — to publish ideas before they’re finished, test what resonates, and discover what this work wants to become. It is a laboratory, not a launch.